OUR MISSION

We create brands and inspire experiences that start with life’s passions.

OUR STORY

“Dance with the waves, move with the sea, let the rhythm of the water set your soul free." -Author Unknown

Originally from Virginia Beach, Virginia and now settled in Annapolis, Maryland, where life on the water reins supreme, I found truth in the quote above and sought to create a business based on things in life I am passionate about.

Hi, my name is Brooke. I am a fierce family-focused mom, determined triathlete, and solutions-minded professional. Over many years, I have had the pleasure of working "behind the scenes" in marketing, business operations, event management and sales, for internationally reaching businesses and organizations. Driving revenue and engagement through programs and creativity has been a constant focus and I've learned a great deal through my experience in a variety of industries.

All of which led to the formation of the "For The Love Of" business, in January 2024. It started with my passion for triathlon. As a busy full-time working mom, triathlon is a source of joy and determination amidst life's demands. Which is where this journey to build the For The Love Of brand began... An on-line shop, For The Love Of Triathlon, offers everyday apparel that reflects triathlete's dedication and enthusiasm.

My vision is much bigger than triathlon though. I enjoy supporting my community by helping businesses, charities & organizations find solutions to problems.

Thank you for visiting my site. Please follow us on social and send me a note to say hello or have an idea to discuss. I'd love to hear from you!

WE CARE

We care about our environment. It's the land we use daily to do the things we love. So whenever possible, we make eco-conscious choices for our business and the quality goods we provide.

  • Our goal is to have minimal to no landfill contribution and maintain a U.S.A. based business.
  • Our selected manufacturers prioritize humane, sustainable, environmental and eco-friendly practices.
  • Our packaging and materials are compostable and/or recyclable. We avoid the use of plastic whenever possible.


LET'S TALK!